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: Amazon to launch larger suburban Go stores

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Amazon.com Inc. has announced plans to launch larger-format Go stores in suburban areas, starting with Mill Creek, Wash. in the coming months.

The Mill Creek Go store will cover 6,150 square feet, with the front area of the store spanning 3,240 square feet. The store will be equipped with Just Walk Out technology that allows customers to bypass a checkout line. Food and beverages, including beer and wine, will be available.

Amazon AMZN, -3.24% already has plans to open another Go store following the new format in the Los Angeles area.

The news comes shortly after Amazon announced plans for high-tech clothing store that will launch in Southern California.

And The Wall Street Journal reported last year on plans for larger stores that resemble department stores.

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“We expect Prime member growth to continue with members spending more across additional categories,” wrote Stifel analysts in an earnings preview.

“Amazon continues to invest in developing and expanding Prime benefits, including Same-Day delivery expansion, video content and gaming. We expect Online Stores
sales growth to continue to decelerate in 4Q as the company compares against Prime Day in 4Q:20.”

Amazon will report fourth-quarter results on Feb. 3, according to the FactSet calendar.

Amazon stock has tumbled nearly 15% over the past year while the S&P 500 index SPX, -1.03% has gained 13.8%.

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